Companies are systems with complex structures and a wide range of roles. To be successful, decision-makers must understand the context and situation within the company and how various internal and external factors interact. Our most popular business simulation Mastering General Management illustrates these challenges and improves participants‘ ability to evaluate business data as well as select and implement strategies to achieve targets.
What is Mastering General Management?
The competitive business simulation Mastering General Management is an advanced management simulation which demonstrates the complex structures of a manufacturing company in the printer and copier industry. In the management role of the COPYFIX AG, participants learn how to make strategic and operational decisions and gain an understanding of the connections between the various internal and external factors. One of the most important success factors is the analysis and control of the cost structure for various markets and products. As the new development and introduction of a further product is part of the business simulation, topics in the area of investment and financing are addressed.
How can Mastering General Management be used?
In the two scenarios Standard & Pro, the teams compete against each other right from the start. They can be used in classroom, blended or distance learning seminars with supervision by the instructor and are best suited for advanced bachelor or master courses. The standard scenario should be used as an 8-period multiplayer version due to its complexity structure, while the pro scenario can be played in both 6 and 8 periods.
What is the learning content of Mastering General Management?
Mastering General Management trains the basics of value-based management:
Would you like to learn more about Mastering General Management? You can download the short description of the business simulation as PDF here. If you have further questions, we look forward to your e-mail or call!