Our beginner-friendly business simulation Management Essentials impresses with clear presentations of relevant key figures, a modern product and an exciting storyline. The complexity and the number of decision-making options increase continuously over the course of the simulation, making it a target-group-oriented introduction to the world of entrepreneurship for newcomers to business administration. In the role of management, the teams initially sell their innovative on-ear headphones online. They then improve their products, raise their awareness and develop new markets. The business simulation constantly presents participants with new challenges and ensures hands-on learning experiences.
What is Management Essentials?
In the business simulation, participants make decisions in the departments of production, sales, personnel, administration and finance. The simulation conveys basic business knowledge and overall entrepreneurial interrelationships. During a seminar with Management Essentials, participants experience the basic principles of production management first-hand. They learn how to deal with market reports, gain insights into the value chain and practice decision-making in a team in order to successfully compete against the other participants.
How can Management Essentials be used?
We designed Management Essentials especially for beginners in business administration. The business simulation can therefore also be used for seminars with participants who have no significant prior knowledge of business administration. It is particularly suitable for introductory events at universities, basic business seminars and the training and further education of employees and trainees from different departments of a company.
What is the learning content of Management Essentials?
The business simulation serves to train the basics of business administration:
Content related features of Management Essentials
Management Essentials offers a variety of content related features to get newcomers to business administration excited about business topics. The participants take over the management board of a production company for innovative on-ear headphones. An interesting storyline and modern business news present the participants with exciting challenges. For example, they start out in online retailing and later market their headphones in retail stores. They purchase their input materials from a supplier with quantity scales and have the option to sell their products to a bulk buyer. Management Essentials is rounded out by the balanced calibration of the scenario, which enables different strategies for success.
Technical features of Management Essentials
On a technical level, seminar instructors and participants can expect many exclusive features in the TOPSIM – Cloud. For example, our new calculation engine ensures fast calculation times for the simulation periods. The brand-new dashboard provides a compact overview of the company and highlights particularly relevant key figures through different chart types. Participants can thus efficiently analyze their key figures and production values and derive measures. The new display options have also been applied to the charts. In addition, the reports have been adapted to the needs of the target group in order to guarantee a targeted flow of information.
The plot of Management Essentials
Together, the young entrepreneurs Sarah and Moritz founded a company and began producing and marketing their innovative on-ear headphones. They quickly established themselves in the market and now employ 36 people. Recently, Sarah decided to leave the company to take on new challenges. Moritz also announces that he wants to devote himself to other tasks in the future. At this point in the plot, the participants enter the simulation.
They slip into the role of the new management and assume full responsibility for all future strategic and operational decisions of the company. They are given the task of successfully leading the company through the coming years and ensuring growth and innovation.
