Due to the increasing effects of globalization and digitalization, companies are facing new challenges. Especially established companies with many years of experience have to rethink their strategic planning and develop new business models. We will show you what the special features of Scale Up are, when the use of this simulation is worthwhile and how you can master the challenges of digitization with Scale Up.
What is Scale Up about?
In the business simulation Scale Up, participants act as managers of a scooter manufacturer. Due to the increasing influence of globalization and digitalization, they must develop a sustainable business model for new electric scooters. The previously successful business strategy must be revised accordingly, while at the same time the production and sale of electric scooters must be implemented. In the business simulation, participants learn how to deal with market disruptions and volatility, complex decision-making situations, and how to scale a new business model.
How can Scale Up be used?
The business simulation is intentionally kept short with 6 periods and has a strategic focus. In Scale Up, participants have to react in the best possible way to rapid changes and large dynamics on the market.
The simulation is therefore particularly suitable for Master’s or advanced Bachelor’s degree programs in the field of economics. In addition, Scale Up can also be used effectively for (junior) managers, trainees and employees from all areas of the company.
Which learning goals are included in Scale Up?
The business simulation is used to train general knowledge of business administration and corporate management: