WAGNER Group: Leadership Development with TOPSIM – Business Games


The WAGNER Group is one of the world‘s leading manufacturers of innovative technology for the finishing of surfaces with powder and wet coatings, paints, and other liquid materials. The equipment and systems of the international Group are used in industry, in the trades and by do-it-yourself enthusiasts. Around 1700 employees worldwide work in 16 operating companies on three continents. The biggest is located in Markdorf at Lake Constance, Germany, and employs around 500 people.

Client Challenge

Due to its world wide presence, the WAGNER Group has international employees as well as international clients. Development impulses are offered annually to selected employees as part of the talent management process. In 2020, around 40 people were defined globally with different hierarchical levels/professional experience. Two groups took part in simulation games: the so-called „professionals“, who will decide on a specialist or management career in the future, and the „managers“, who are already in a management career. The focus of the programm is on networking and exchange with other members of the team, for generating a deeper insight in other functions and branches. Cross-collaborative, divisional, and international thinking should be encouraged to work stronger and better with each other.

Business Games Wagner Group

Our Solution

In order to optimally respond to the objectives and framework conditions of the WAGNER Group, we used TOPSIM – Manufacturing Management (group professionals) as well as TOPSIM – Scale Up (group managers) for the seminars. Apart from the simulation, the participants needed to do some additional tasks, like an advertising campaign or their positioning within the market. After the last game period, the general meeting took place. The participants presented their stratgies, their decision making processes and their personal learnings. The management was present at the beginning and at the end of the seminars. With the teams, they discussed the transfer of their knowledge and their developed strategies to their own working reality.

The Value for the Client

Based on the simulations TOPSIM – Manufacturing Management and TOPSIM – Scale Up, the seminar could support the (future) executives as follows:

  • Both groups learned how to evaluate the company data and asses the consequences of their decision making.
  • In TOPSIM – Manufacturing Management, the teams
    learned how to operate forward-looking in a dynamic competetive environment.
  • In TOPSIM – TOPSIM – Scale Up, future managers deepend their knowledge in order to develop and implement forward-looking strategies for achieving their goals

The participants got insights in into the overall management of a company. They reflected transferred the knowledge to the daily work environment. It encoraged coordination & cooperation in an international and interdisciplinary team.

Mastering Global Expansion with trainM GmbH

Mastering Global Expansion with trainM GmbH

The trainM GmbH uses TOPSIM business simulations to train, educate and to further develop the abilities of the employees of various companies. With the help of our management simulation Mastering Global Expansion, they promote cooperation between different departments and give participants an overview of the overall business context.

Mastering General Management with NOSTA Group

Mastering General Management with NOSTA Group

The NOSTA Group is an internationally active logistics company that supports its customers in transport management, warehousing, and foreign expansion. Our management simulation Mastering General Management taught NOSTA Group trainees how complex management decisions can be.